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Design Challenge

C&A was celebrating its 173 year heritage of design and craft, by strengthening its focus on sustainability. We developed the Re-Imagine Design Challenge, a European design competition that celebrates the past while inspiring the future of sustainable design.

  Designers chose an iconic C&A garment from the past, and submitted a sustainable reinterpretation of the original design. Nine finalists competed for the coveted prize of a C&A clothing line, as we documented their creative process online with films and daily updates.