Run for the Oceans
Run for the Oceans is one of adidas’ largest sustainability initiatives and engages runners globally in the fight against marine plastic pollution. For every 1KM run, adidas donates $1 to the Parley Ocean School to educate the next generation of ocean activists. So, how did we get the world running...? We trash talked them into action and created the largest asset publishing campaign in adidas’ history.
THE PARLEY OCEAN SCHOOL
We started by telling the story of the Parley Oceans School to show people what they were running for. Educational social content gave a face to the plastic pandemic.
To get everyone off their butts and running for the oceans we enlisted the help of adidas’ network of athletes, celebrities and running crews to trash talk the world into action.
THE LARGEST ASSET PUBLISHING CAMPAIGN IN ADIDAS HISTORY
A socially charged activation that took the power of social, celebrity and community to highlight the global threat of plastic - grabbing the attention of millions of fans, activists and runners to join the Run For The Oceans movement.
3 PINNACLE EVENTS OVER 300 LOCAL SESSIONS ACROSS 62 COUNTRIES